In 1970, The Boston Consultant Group developed THE BCG Matrix for assessing the investment. This technique is used to identify the cost and return behaviour on investments. Refer to the below picture. 1. CASH COW: High market share, Low investment, low growth, and low return. Examples: Investment in real estate, Mutual funds, Policy bonds, Life Insurance, so on. 2. STARE: High market share, High investment, higher growth, and higher return. Examples: Electronics sector, Electric automobile, IT, Communication, Energy saving, so on. 3. QUESTION MARK: Low market share, potential growth, Problem children, and it turns into a star. Examples: Interment in the digital market, Cryptocurrency, Agriculture, so on. 4. DOG: Low market share, Low growth, Low or no return, and worst situation. Examples: This is classified based on the situations. I.e. Tour, Travel, Manufacturing, Export, so on. in the global pandemic situation. ...
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